MANCHESTER PRIDE 2024
Bentley Motors celebrated its year-round support for the LGBTQ+ community with a uniquely-wrapped convertible at this year's Manchester Pride Parade. The colourful Continental GTC featured a design by Rich Morris and was escorted through the flamboyant festival by 75 Bentley colleagues, family and friends.
This is our third annual entry in the Manchester parade and for our colleague-led network BeProud and the community, taking part in Pride is far more significant than waving flags and loud celebration; it is a strong statement of support for the LGBTQ+ community not just at the home of Bentley in Crewe or its regional city of Manchester, but for all those marginalised and facing discrimination across the world.
Pride started as a protest and continues to provide hope and progress for the community. Colleagues previously taking part in Pride have found it a transformational experience of love and acceptance, describing it as ‘incomparable’, ‘empowering’, as well as creating a ‘feeling of belonging’.