Regional Communications Manager

Function: Sales and Marketing
Contract: Full time – Permanent

Location: Hallbergmoos, Munich

Bentley Motors is combining a world of luxury and progressive technology to embrace an electrified future. Join us as we embark on the most transformative phase in Bentley’s history.

Purpose of the Role
Bentley Motors Ltd. are looking for a Regional Communications Manager located in the European Head Office in Hallbergmoos (Munich area). You will lead an automotive Communications function and work alongside the PR representatives at the retail partner level. On top of handling the press relations, you will be responsible to maximise coordination and cross-market synergies and set up the appropriate structure, resources and procedures to support the Communications plan as well as the Communications and PR activities.

Reporting into the Head of Communications EMEA your main responsibilities include;

• Management of press and public relations
• Increase brand awareness and media coverage, according to market needs
• Managing the PR Budget
• Monitoring and daily management of retailer communication plans as well as organisational retailer support for local media activities
• Implement communications strategy for assigned countries (Europe) in alignment with Bentley internal and corporate communications and regional business operations
• Responsible for setting and measuring Communications KPIs and driving continuous improvement, as well as controlling, steering and monitoring to bonus / margin payments
• Respond to requests from the media in line with company key messages

About the Team
Sitting within the Global Sales & Marketing function, the EMEA team is truly dynamic and very diverse, comprising of approx. 50 members across the UK, Middle East and Europe. The consolidated region covers 95 retailers in 42 markets. With Munich as the European base, you’ll be working closely with your colleagues, our retailers and our media partners to deliver the necessary actions to achieve the number one position in luxury brand image and desirability. The team offers a fun, competitive and supportive environment where high performance is celebrated.

About you – Skills and Experience

• Communications background, with proven experience in the European automotive industry and established understanding of communications in the luxury goods segment and for the requirements of Retailers
• A proactive mindset that has generated creative solutions to strategic and tactical business challenges
• Willing to travel extensively on company business overseas and across the region (Europe)
• Strong influencing and persuasion skills are essential
• A winning mentality and can-do attitude - demonstrating great drive to achieve outstanding results
• Ability to be reactive, resolve problems quickly under pressure, to raise potential risks and propose related solutions for decision
• Ability to maintain a consistent high level of work and professional output in times of change
• Ability to work well within a team environment and communicate clearly with the team
• Practical experience of press materials and working in a press office or media environment would be useful
• Degree: Marketing, PR, Journalism or business-related, preferably in Communication, Business Administration or equivalent
• Languages: profound verbal and written knowledge of the German and English language, further European languages a plus

What Bentley Motors European Head Office offers

You will be working in an international work environment with 28 days holiday. Furthermore you will benefit from a company pension contribution, flexible working hours and a canteen in the building. In addition to the salary we offer a discretionary annual bonus scheme.

#BelongingAtBentley
Motivated to be the most diverse, inclusive luxury car company, we are committed to fostering an inclusive environment where all individuals are respected, valued, and empowered. 

We firmly believe in equal opportunities for all, helping all colleagues thrive as their authentic selves and reach their highest potential. We believe that everyone, regardless of their background or beliefs, belongs at Bentley. Everyone is entitled to respect and dignity and we positively celebrate the differences between people.

Beyond100+
Announced in 2020, Bentley’s ground-breaking Beyond100+ strategy targets sustainable luxury mobility leadership, reinventing every aspect of the business. Building on over two decades of forward-thinking, join us as Bentley moves towards a sustainable future.

Closing date: 21 May 2025