Bentley is taking the lead as automotive partner of Goodwoof 2024 for the third year running, which is held from 18-19 May on the lawn of The Duke of Richmond’s Goodwood estate.  A fleet of fetching Bentayga SUVs will provide extra bark and growl to a range of activities that will give two and four-legged guests a pawfect weekend. 

Goodwoof brings together dog lovers from across the globe for a weekend of activities including world-class competitions from top canine athletes; wellness workshops and talks from key behavioural and veterinary experts. 

The year of the Labrador at Goodwoof will see hundreds of Labradors take to center stage for the main parade, with more breed-themed meets to follow throughout the day. Each led by a trusty Bentley to guide them along the route and ensure that all tails are wagging in the right direction. 

Bentley will also unveil a one-of-a-kind pawsh photobooth designed in collaboration with luxury pet outfitter, Mungo & Maud. Featuring delightful canine-inspired motifs, the Bentayga will be creatively transformed with a curation of signature accessories creating the perfect setting for su-paw model pooches to strike a pose. All money raised will go to Jai Dog Rescue – Goodwoof’s charity sponsor for 2024. 

Finally, in fur-miliar fashion there will once again be a special activity for sheep dogs in which Bentaygas will play a shepherding role.