2024 PRIDE CAR REVEAL
Bentley Motors supports the LGBTQ+ community with the fourth dedicated Pride Car, uniquely wrapped for the North West Pride parades in the UK. Specially created by Designer Rich Morris, the brightly coloured Continental GTC represents love, new life, and acceptance.
The eye-catching convertible features colour and linework inspired by the original Unifying Spur. A chaotic single black line covers the car with faces emerging from the scribble. This symbolises the negative emotions that a person can go through when trying to come to terms with who they are, whether that is their gender or sexuality. This is covered by bright splashes of paint from the progressive Pride flag colour pallet which covers the car, inspired by Holi, the Hindu festival of colour, which celebrates spring, love, and new life. The colours cover the faces to show how make up and styling can be used to help an individual become the person they want to be. This promotes a world where LGBTQ+ people are free to live and love without prejudice, in a culture that is universally celebrated.