Sales & Marketing

Behind us lies a hundred years of history, but what matters now is the future. Our challenge is to imagine extraordinary customer journeys, to inspire our customers and to provide them with an exceptional quality of aftersales care

What will Bentley’s customers want from luxury mobility? This is the question before us as we embrace a new world. Our challenge is to create customer journeys that are extraordinary at every step, from first contact with our business to every journey in their Bentley. Sales and Marketing makes certain that the Bentley Brand and our values are delivered consistently through our communications, events, retailers, products and services. We offer a bespoke, personalised experience for all customers and as a department we work together to ensure their experience is befitting of this unique brand. We also work closely to support our retailers, who are our ambassadors around the world.

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  • ‘Bentley has quite a unique culture because Colleagues here all have similar values. They want to see people succeed’

    Jenny Makin, Retailer Marketing Manager, UK

    ‘My Bentley journey started as an undergraduate in Brand Communications, then went back to finish my degree. I then returned on the Graduate Programme. After circulating through various areas of Sales and Marketing for 14 months, I came ‘home’ and was offered a permanent role in Brand Communications. I was brought in as a co-ordinator, then quickly became a Campaign Manager. During this time, I was lucky enough to run the 18-month-long Bentley centenary campaign. It was an honour to lead such a campaign befitting of such a huge milestone for the company.

  • ‘Following the centenary, I became Retailer Marketing Manager for the UK. This basically means that I lead the marketing strategy and plans for all our retailers in the UK. I support them with their creative campaigns, ensure they hit their sales and aftersales targets and achieve positive ROI whilst always acting in a brand compliant way. The role hadn’t existed for many years in the UK before I came into it, so it was great to be given the freedom to scope it out and make it my own – which I really enjoy doing.

    ‘My favourite part of the job – and one that I didn’t actually realise I’d be doing very much of when I applied – is development. I carry out coaching and consulting meetings with the marketing managers at each retailer, to support them by pulling together a development plan. It’s really rewarding from both a personal and professional perspective because I get to see them flourish and enjoy their job even more.

  • ‘Bentley has quite a unique culture. Everyone is so approachable, and I think that’s because Colleagues here all have similar values – they want to see people succeed and do their jobs as well as they possibly can. From my perspective, it’s a great place to work if you’re ambitious, as you’re given the opportunity to be involved in a wide variety of projects and constantly learn new things. In a larger company, you might be quite restricted in your job role, but at Bentley there’s that chance for personal growth.

    ‘Bentley’s focus on sustainability and electric vehicles is extremely exciting for me, because the subject holds a special place in my heart. I volunteer at a couple of carbon initiatives, so I’m thrilled that Bentley has started this new project to be completely carbon-neutral by 2030. It’s becoming the blood that runs through everything we do at Bentley – not just the cars, but also the way we market them and how we communicate with customers. I think the turning point for this was celebrating the centenary and unveiling the all-electric EXP100 GT concept car, which used a wide variety of innovative sustainable materials. It’s not only important for Bentley but for the world. The subject simply cannot be overlooked.’

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