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Events Manager

Date Posted: 24-Nov-2021

Location: Crewe, GB

Company: Bentley Motors Ltd

About the role

We are seeking an Events Manager to join the business on a permanent basis at our Crewe Site. The role offers a hybrid working opportunity with flexible working hours.

Reporting to the Head of Brand Experience, the Events Manager will be responsible for the strategic development and successful delivery of the global experiential Extraordinary Journeys programme, in line with the annual marketing plan and launch planning strategy, working integrally with key stakeholders including Regions, Retailers and Communications.


The Events Manager will define & lead the strategic planning of the Brand Experience team as well as event projects, and in doing so gather input and buy in from the major stakeholders, defining & sharing responsibility for individuals as part of a flexible cross functional team including central & regional functions. The role also has responsibility for global benchmarking and target setting / monitoring, to ensure the global vision of Extraordinary Journeys and Bentley’s Passion Points are successfully implemented.

The Sales and Marketing Team make certain that the uniqueness of the Bentley Brand and our values are delivered consistently through our communication, events, retailers, products and services. We are the link to the customer and ensure their voice is heard within Bentley.


Key responsibilities include:

  • Responsibility for the strategic development and delivery of Bentley Brand Experiences
  • Target setting, monitoring, and global alignment
  • Integration of Pay to Play customer and prospect experiences in to the brand experience offer
  • Ensure transferability of event offering to internal departments, dealer and regions; support local events (launches, driving events, customer events etc)
  • Support the planning and delivery of dynamic events


About the person

The successful candidate will be in a strategically driven Events Management role. You will have excellent communication skills developed from cross departmental working as well as external agencies, have a good understanding of customer centric demands and requirements coupled with a business acumen that can be applied into a sales and marketing environment. Events experience gained form the automotive industry would be advantageous.


You will demonstrate:

  • Experience in strategic development, delivering successful events programs within a customer driven environment
  • Excellent events project management and project delivery skills that meet a range of business objectives
  • Communication and presentation skills up to Board level, global cultural awareness and a good commercial business acumen including managing budgets
  • Previous experience of working with agencies in the corporate events arena
  • Flexibility to travel globally, full driving license required


About the Brand

Bentley Motors has an extraordinary history and an exciting journey ahead in becoming the creators of the world’s most luxurious performance motor vehicles.

We are a global organisation operating in 59 countries with over 125,000 customers worldwide. Bentley is a unique place to work, with people who are all driven by the same ideal: being the most successful luxury car brand in the world.

About the Benefits

In addition to a competitive salary, you will have access to the following benefits:

  • A brand new car (VW, Audi, Seat, Skoda) every 6 months
  • 35 days’ holiday inclusive of bank holidays.
  • 10% pension contribution.
  • Discretionary annual bonus scheme, based on your contribution and the performance of the company
  • Discounted gym membership
  • Starbucks & Costa onsite
  • Free onsite parking


If you’re seeking a challenging and rewarding career as part of an extraordinary business with ambitious plans for the future, then what are you waiting for? Apply now.


Closing date is 30th November or until 3 candidates have been shortlisted for assessment.